The monopoly on worker’s time is no longer useful
In these weeks I am getting to know many entrepreneurs to whom I propose to publish their projects on Digital Work City and eventually I offer to hire the people necessary to carry out the activities they need.
The DWC model allows us to contract people with an innovative platform contract, which includes people in an ecosystem where they can find services, job opportunities and a digital workplace where they can manage all their activities FREELY.
These people can be assigned to one or more projects, even of limited duration, and then reallocated to other activities once the first projects end. Those who “bring” projects can interrupt them when they want or expand them as they wish.
Many entrepreneurs, especially the younger ones, are very attracted by the proposal. They do not like to manage the HR aspects and are very interested in the flexibility of the solution. Some, on the other hand, still prefer to hire directly because by sharing their employees on an open platform they fear that they may find other opportunities and prefer to “hide” them once hired.
I explain to everyone that on the platform it is possible to publish projects in a non-visible state, as well as people can make themselves unavailable to new opportunities, and that the activity can be very advantageous at this time of launch, but generally I understand their objection and I do not insist so much. I am well aware of the point.
Some entrepreneurs want a monopoly on their employees’ time. Not only the control of the activities but the “ownership” of the worker. They believe that an employee collaborator is better than an independent one.
This is for me a great error of evaluation. The element from which many of the problems of organizations, workers and the labor market today arise. A legacy of offline, repetitive and manual work that today is increasingly being replaced by cognitive, digital, creative and collaborative work.
Soon the worker will realize that he has lost his freedom and the entrepreneur, except in very rare cases, will try to normalize the worker in order to constantly adapt him to the needs of the company. He will use it as a tool.
This could work in the traditional world of work, but today it is of little use for jobs that require creativity, passion, dedication.
The problem of efficient use of the worker’s time very often shifts to the ability to find solutions, methods and ideas to solve problems. We must imagine the work of the future as the composition of a color that results from the brilliance and variety of mixed colors, not from the amount of paint used.
This is the job market today and in my opinion this is what needs to be changed in order to boost productivity, inclusion and innovation.
Nothing good can come out if the pact of trust between people and entrepreneur is not constantly renewed, there is no general efficiency of the market if there is no free collaboration and more transparency.
In the long run this situation is in fact counterproductive both for those who work-does not see other opportunities, does not value or adapt their skills- and for the entrepreneur- has dissatisfied employees and can not intercept new ones- and for the market as a whole that remains in a sub-optimal situation.
What DWC proposes to do instead is a reversal of perspective. The worker, whether he or she is a business owner or competence holder, uses DWC as a tool to work. The work of one is to solve with profit the problems that are proposed to him and that he freely accepts to face among the many who will need his skills. The aim of the other is to use skills flexibly and quickly to solve even larger problems.
DWC is a system of work that aims to restructure working relationships, combining the greatest possible organizational flexibility with personal freedom. This freedom is based on services, contractual protections and skills development. The entrepreneur can also manage projects with a single competence carrier, but everyone could also be used on other projects. In the same way the worker could also be employed on only one project but could also add tasks, consulting and other types of work constantly changing them like a Lego.
In my opinion, it is a better system, that in or out of DWC, will eventually become normal. In fact, today’s organizations are increasingly alien to the demands of work and somehow unnatural.
In the future I am sure we will remember the monopoly of organizations on people as a problem of the past. The nature of man is to improve and evolve. Organizations today are the problem, people are the solution.
Nicolò Boggian
